American Heart
Association

Art Direction / Packaging / UI/UX

The American Heart Association knows the ins and outs of research studies, what they needed was assistance in generating better engagement from their participants. Leveraging data gained from user interviews and combining that with gamification tactics, we elevated the experience for their My Research Legacy program. It should come as no surprise that people get busy, our focus was to reduce the friction between the ask and the collection of data.

Credits
Three mobile screen mockups of ui/ux for health program dashboard
UI/UX of various mobile screen designs for health program dashboard

With a big initative for AHA being engagement in the study, we made the mobile experience 100% task driven. These days, everyone is on the go, with a mobile device in hand. Accessing the dashboard on a mobile device offered less distracting options, allowing participants to get on, contribute and get on with their day within a matter of minutes. Fewer taps means less stress.

Desktop ui/ux design for health program dashboard

Knowing our demographic would skew slightly higher, we focused on creating a dashboard that kept the user oriented at all times. Before working with us, AHA noticed many participants were failing to complete their tasks associated with the study. An audit of their ux revealed a flaw in easily identifying to the user what tasks needed to be completed. We placed emphasis on designing a notification system that made new/urgent tasks more prominent to encourage participants to complete them. The primary goal of the dashboard was to make participating easy.

Scolling experience of desktop ui/ux for health study dashboard
Website landing page desktop design for health program
Website landing page mobile design for health program
Package design for study participant Fitbit
Opened box with Fitbit and water bottle
Smart watch push notification for health study