A Healthy Energy Drink
Bee Fueled is a company creating energy drinks that relies on the natural energy from honey, rather than unnatural additives. The target audience is primarily males 18 - 25, looking for an energy boost during school or work that they won't feel guilty about. My goal was to take this company and brand it out from logo, stationary and shirts, to car wraps and packaging.
For this project I did nearly 100 sketches of the name. Some had icons, others had custom type. In the end it helped me mix and match pieces from a couple different sketches.