Google Home

The core team at Google Home needed help educating their consumers. They found a majority of users didn't know what the device was capable of doing. They needed to teach consumers about the product with various use cases. Looking closely at some of the competition like Alexa, consumers were welcomed to a host of training materials upon purchasing the product. Google Home wanted to provide similar education, for both pre-purchase (on desktop) and post purchase training (on mobile via Google Home app).

How do we organize a robust amount of information while keeping the consumers oriented on the web? Also important, how do we show the hands free magic that consumers experience after they purchase the product, to consumers who are only thinking about purchasing. Our solution, proivde consumers with gamified learning modules, educating them on device capabilities and usecases.

Example of badges earned in learning module

One specific ask of Google was to demonstrate the time-of-day queries. With this module we walked the user through a variety of dayily tasks, such as waking up, getting ready, and cooking dinner. This was useful for consumers to see queries related to that time of day, along with the ability to try out the queries themselves via voice activation. Importing game mechanics into the training, we encouraged consumers to continue and learn more by allowing them to earn badges along the way.

Kyle Davila / Creative Director & Designer

Art Direction / UI/UX