Harvest Snaps

Art Direction / Branding / Campaign / Packaging

As AOR for Harvest Snaps, they approached us about repositioning the brand. We spent months working with their internal team, talking, thinking, and rebuilding. On the cusp of launch, a new CMO took over the marketing vision, forcing us to scrap everything we did and start over. But "starting over" didn’t change the launch deadline. We were tasked with creating a new campaign ready for launch in 3 days, requiring us to cast and shoot 20+ models and 10+ products using 3 videographers and 2 studios. And guess what? We hit the deadline.

Credits
Current and proposed packaging design for snacks

As an added bonus, we proposed new packaging that represented that "good for you" feeling associated with the snack.

New packaging in field
Website home page redesign
Home and ingredient page web design
Website lightly salted ingredients page redesign
Mobile web design hero image
3 mobile web design screens

With a majority of users visiting the site from tablets and mobile devices, we overhauled the user experience by streamlining the user interface and placing a greater focus on mobile responsive functionality. With more than 82% of customers making a purchasing decision in the aisle, we gave mobile users the info they wanted, and never more than a few touches away. One of the boldest moves we made was placing the navigation fixed on the bottom of the browser, this followed best practice for the most common way people use a mobile device, one handed.

two kids eating harvest snaps and blowing bubbles
Woman celebrating eating harvest snaps
2 young girls acting cool eating harvest snaps
Girl with harvest snap sitting above upper lip
Man with harvest snaps hanging out of mouth
Man ripping harvest snaps bag in half