Miura x Nicklaus
Collab Irons

Branding / Campagin / Creative Direction / Packaging / UI/UX

When the greatest golfer of all time, and arguably the most legendary club maker join forces, it’s the stuff dreams are made of. As CD for Miura Golf, I was able to lead teams for both brands to bring this one-of-a-kind commemorative set of irons to life. To date, this was the largest collaboration Miura had done. This would also be the first product launch on the newly created e-commerce site, so expectations were high across the board. The teams worked countless hours across multiple countries to deliver an end product that exceeded anything fans and collectors could have imagined.

Nicklaus golf clubs in box
Various design options for th golf irons
Final chosen design of the Nicklaus irons
Jack Nicklaus holding two golf clubs
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A custom shaft band to commemorate the set was created in collaboration with Nippon.

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Included in each set is a commemorative certificate of authenticity as well as a card encouraging collectors to share off their set on social.

We partnered with MacKenzie Golf Bags to create two collectible canvas bags. The bags showcase both brands coming together in two colorways

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