Pocky throws a party at launch.
Time for Tumblr
Pocky has an immense amount of die hard fans on Tumblr. We wanted to target those fans directly and give them even more content to share, and see what they had to share with us.
Custom Tumblr Template
We couldn’t have a standard page. We created a Tumblr page skin that aligned with the party theme, confetti and all.
Tumblr Ad Stop Motion
Rather than having a static image, we brought the party to life with the only thing any party needs, dancing! Watch the video below.
The remainder of the assets we created contributed to the party theme, and was used to increase the amount of content on the tumblr page prior to launch.