Role: Art Director & Designer
Pocky has some die hard fans, most of which can be found on Tumblr. What better place to engage with fans directly and give them content to share. To launch we went over the top with a party theme, creating a custom Tumblr template and starter content that was party themed as well to fill the page. The only thing left to do was promote the party with a Tumblr ad inviting our fans to check out the page, rather than having a static image we brought the party to life with the only thing every party needs, dancing!