Kyle Davila

Design & Direction

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PUREBRED

Lifestyle Magazine

A Personal Challenge

This was by far one of the most enjoyable projects I worked on while attending school. We were required to design an entire magazine layout with advertisements included. I wanted to push my tactical creative skills and also my concepting skills. I chose a topic for the magazine I had almost little to no interest in, horses. I didn't want to just do a magazine on horses, that seemed in line with the puppy projects you see from a lot of students. I wanted to make the horse theme a little more specifc with a lifestyle magazine about horse racing.

Custom Typography Masthead

Purebred Logo Masthead Purebred cover design

Invisible Industry

Based on the research I discovered while working on this project, I learned the horse racing industry is worth nealry 100 billion dollars despite the belief it's dying. I felt this was a good topic for my magazine issue, and in order to demonstrate that visually I wanted to remove certain components of the image. It lead to a lot of time cloning in photoshop.

Purebred Magazine cover image cloning out race horse. Purebred magazine spread 1 Purebred magazine spread 2 Purebred magazine spread 3 Purebred magazine spread 4 Purebred magazine spread 5 Purebred magazine spread 6 Purebred magazine spread 7 Purebred magazine spread 8 Purebred magazine spread 9 Purebred magazine spread 10 Purebred magazine spread 11