A Personal Challenge
This was by far one of the most enjoyable projects I worked on while attending school. We were required to design an entire magazine layout with advertisements included. I wanted to push my tactical creative skills and also my concepting skills. I chose a topic for the magazine I had almost little to no interest in, horses. I didn't want to just do a magazine on horses, that seemed in line with the puppy projects you see from a lot of students. I wanted to make the horse theme a little more specifc with a lifestyle magazine about horse racing.
Custom Typography Masthead
Based on the research I discovered while working on this project, I learned the horse racing industry is worth nealry 100 billion dollars despite the belief it's dying. I felt this was a good topic for my magazine issue, and in order to demonstrate that visually I wanted to remove certain components of the image. It lead to a lot of time cloning in photoshop.