Client: Whole Cuts
Role: Art Director / UI/UX Designer
Why Do We Need A Website?
The reality is, people have probably never heard of this snack. With that said, the first thing we needed to do was show them what the snack is and why it's different, after that, where to find them. We created a campaign associated with the launch to express the feeling the wholesome snack gives you when you try it, Wholey Chip!. We approached this site mobile first since the demographic was young males, they would most likely be on their mobile devices. The website and social media channels also match the snack providing wholesome fun, edgy headlines replacing negative curse words with fun alternatives.