You know something's off.
Naming it is the hard part.
Two weeks, one document, and a clear answer to what to do first.
Most founders I talk to aren't short on ideas. They've got a list of twenty things that would probably help, no clear sense of which one matters, and a feeling that the real answer might not be on the list at all.
Picking one and hoping is expensive. Picking none is worse. There's a cheaper way to find out.
Sound familiar?
- 01
The list keeps growing
New site, new logo, the sales deck, the emails nobody opens, the thing a competitor just launched. Everything feels urgent and nothing gets finished, because you can't tell which one would actually move the business.
- 02
Everyone hears about AI. Nobody says where to start.
You know it could save you time or money somewhere. You've tried a tool or two. What you haven't found is anyone who'll look at how your business actually runs and say: here, this part, this is where it pays off.
- 03
The brand doesn't match the business anymore
The company grew up. The website, the deck and the way the team describes what you do didn't. New customers are surprised, in a good way, once they get to know you. You'd rather they weren't surprised.
These might feel like three different problems. Usually they're one problem showing up in three places. Finding it is the work.
How we find where you should focus
Two weeks. Only about three hours of your time, total.
One hour. You bring the list and tell me what's happening. I mostly listen.
Everything a customer sees: site, deck, emails, reviews, search. Two or three short conversations with your team. A look at where the hours go.
Back to first principles. What the business is really trying to achieve, who it's for, and what's in the way. Then the list gets ranked, with a rough cost and effort against each item.
One hour. I walk you through the draft, you push back, it gets sharper.
The final document lands. One PDF: the problem in one sentence, what's working, your list sorted, where time comes back, and the first 30 days. Yours to act on with or without me.
The problem, in one sentence
What's actually in the way, in plain words. Often not the thing that prompted the call.
What's working
The things to leave alone, so you stop second-guessing them.
Your list, sorted
Do first. Do next. Don't bother. With a rough cost and effort against each.
Where time comes back
The two or three places a machine should be doing the work. Plain words, no tool names.
The first 30 days
What to do the week after we finish, whether or not you hire anyone.
What you can do with the plan
You run with it
The plan is enough. You or your team take the first item and go. This happens more than you'd think, and it's a good outcome.
Start a project with me
The plan names one thing with clear edges, an identity, a site, a campaign, a workflow to automate, and we do that thing together.
Bring me onto the team
The problems are connected and fixing them one at a time would take years. I join for a stretch and brand, go-to-market and the tools your team runs on move together.
If you start a project or bring me onto the team after Groundwork, you'll receive a 10% credit for that engagement.
One price. One document. No retainer.
You know the cost before we start, and the plan is yours whether or not we work together after.
$2,350
Book Groundwork- Two weeks, start to finish
- A one-hour kickoff and a one-hour review
- Everything a customer sees, reviewed
- Two or three short conversations with your team
- The Plan: one PDF, five parts
- 10% off any project or embedded engagement you start after
FAQ
Good. That's the situation this is built for. You describe what's happening. I do the sorting.
It's sized for founder-led businesses. The document is written so you can act on it without hiring anyone, including me.
Only where it earns its place. You won't see tool names. You'll see the two or three places in your week where a machine should be doing the work, in plain words.
Then skip this and get in touch. The link is at the bottom.