Nicklaus × Miura
Running the biggest collaboration Miura had done
Jack Nicklaus and Miura put their names on one commemorative set of irons. I was creative director at Miura and led the teams on both sides of it. It was the largest collaboration the company had taken on, and the first product to launch on a brand new e-commerce site, so there was not much room for it to go wrong.
- Brand Identity
- Campaign
- Creative Direction
- Package Design
An iron two names could agree on
Two of the most particular parties in golf had to sign off on the same club head. That is the whole job in one sentence. The options went back and forth until there was one both camps would put a name on, and everything else was built off that.
Everything a collector opens
A set like this gets kept, not played, so the box matters as much as the club. Nippon made a shaft band just for the run. Inside, a certificate of authenticity and a card asking owners to show the set off online, because collectors will anyway. MacKenzie built two canvas bags in two colorways to go with it.
This was a defined project. How that works