Pocky Tumblr Launch
Launching a snack brand on Tumblr, with a party
Pocky has die-hard fans and a lot of them were on Tumblr. So the launch went where they already were, and it went as a party. A custom template, a page full of starter content, and an ad inviting fans over to see it.
- Brand Identity
- Art Direction
- Campaign
A page worth landing on
An empty page is a dead page. The template went up party themed and already full, so the first fan through the door found something to reblog instead of a blank grid waiting on them.
Every party needs dancing
The invite could have been a static image. We shot it in stop motion instead, which was more work than it sounds and let each flavor turn into its own character. A box does not have a face, so it has to act with the only thing it has, which is the way it moves.
This was a defined project. How that works