Purebred Magazine
Designing a magazine for the horse racing world
Purebred is a concept magazine for the people who work and play around horse racing, a world with a lot of money moving through it. The issue argues with the idea that the sport is dying, when it turns over close to 100 billion dollars a year. The design carries the same argument: pieces are missing from every photograph, because something doesn't stop existing just because you can't see it.
- Art Direction
- Editorial
Taking things out
Look closely and you find a shadow with nothing casting it, an edge that stops partway across. The layout is built to feel expensive, because the people who work and play in that world have the money to match. Let’s just say all of it led to a lot of time with the cloning tool in Photoshop.
