Google Home
Teaching people what a smart speaker can do
Google Home had the problem most new products have. People bought one, used it for two things, and never found the rest. The team needed a way to show what the device could actually do, on the web before you buy and in the app after. We turned the training into something closer to a game.
- Art Direction
- UI/UX
Selling something you can't hold
The hands-free part is the whole pleasure of the product, and it is invisible until you own one. A page of screenshots cannot do it. So the site had to let someone try a query before there was any device in the house, and keep them from getting lost in a very long list of things the thing can do.
A whole day, in queries
Google asked for one module built around time of day, so we walked people through a morning: waking up, getting ready, cooking dinner later on. Each step showed the queries that fit that hour and let you say them out loud. Badges came along at the end of each one, which is a small thing that keeps people going.
This was a defined project. How that works