Harvest Snaps
Repositioning a snack brand, twice
Harvest Snaps brought us in to reposition the brand, and we spent months on it with their team. Then a new CMO arrived with a different vision and all of it went in the bin. The launch date didn't move. We rebuilt the campaign from nothing, shot it, and made the date.
- Art Direction
- Brand Identity
- Campaign
- Package Design
Packaging that looks like how it feels
Nobody asked for this part. The product is vegetables first, and the bag was not saying so, which meant the thing people liked most about it was the thing hardest to see on a shelf. So we put a proposal in front of them anyway.
Decided in the aisle
More than 82% of customers make the call standing in the store, and most of them were arriving on a phone. So the site got rebuilt for one hand. The boldest move was pinning the navigation to the bottom of the browser, where a thumb actually is, instead of the top where a mouse used to be.
And guess what? We hit the deadline
Three days to cast and shoot 20 models and 10 products, across two studios, with three videographers running at once. Everything above came out of those three days. It is the least comfortable week of work on this site and the one I would point at first.
This was a defined project. How that works